Our Story
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Our Story ✦
Craig Hostert & Kathleen Hostert
Co-FoundersMany of us fall guilty of losing ourselves in the day-to-day activities of life. As we go through this adventure of life, we are confronted with challenges and events that have a profound impact on how we live and how we view living. We lose ourselves in appreciating what is important. Of course, we all need to work to support ourselves and our loved ones, however getting caught up in the day-to-day noise without taking a step back, takes us away from living our best life.
Our goal and purpose with the “Life’s Short – Live It!™” movement is to bring you back to center by providing Passion Badges as a visual and tangible reminder to you and your friends to not forget what is important in life and that life is to be enjoyed.
Look, none of us are guaranteed tomorrow, we know this is a cliché, but it is so true and inescapable. Tomorrow is not guaranteed, but if we keep faith, it will be better. Life needs to be filled with enjoyment and our mission is to remind you to enjoy life by providing inspirational apparel. “Life’s Short – Live It!™”………..Wear your Passion.
The Hostert Family Story
Three years into his marriage to Kathleen, Craig Hostert was diagnosed with an autoimmune kidney disease. In 1998, two and a half years into dialysis, Kathleen donated a kidney to Craig and gave him a second chance at life.
After a successful transplant surgery, the Hostert’s became ambassadors in the transplant community, and founded the successful Donate Life “Run-Walk.” When Craig’s kidneys failed again 14 years later, his son Justin stepped in to give his father another kidney and the gift of life. This is the story about a family with an extraordinary bond.
